Emma Coates Departs England Under-23s Role to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, the former England youth boss has left her position leading the Young Lionesses national team to be appointed head coach for National Women’s Soccer League expansion side Bay FC.
Fresh Beginnings
Coates succeeds Albertin Montoya, who guided the California club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. I am now prepared and eager to push myself in a different setting.”
Coaching Pedigree
During her tenure in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Kay Cossington, a former FA women’s technical director, spoke highly of Coates's qualifications: “Coates is an excellent coach, but she also has a proven track record of nurturing talent to succeed on the biggest stages.”
“She is an outstanding leader of people and culture and has the football vision we were searching for,” the CEO stated.
Club Context
Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before struggling to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their contributions and extend our best wishes with their venture abroad. They have played a key role in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly influenced the development of many promising talents who have progressed into senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has overseen the rise of several players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
An extensive process for their replacements has begun, with the aim to continue the progress of the WU23 program in the coming years.
